Corporate Creeps

Corporate cosmetic clinics and franchise arrangements may soon dominate the marketplace for aesthetic treatments.

Aggressive marketing while diminishing the real risks of treatment hallmarks the voracious drive to get the punters in the door. Once your are in the door upselling is name of the game.

Unhappy with outcome? Well too bad-you didn’t you read the fine print when you signed on?

It should be appreciated that these clinics operate to a “set play”,  delivered by anonymous
practitioners trained to a formula. The delivery is fast track with the predictable simplicity of
a “one size fits all” formula.

The clinics are almost exclusively motivated by profit and characterised by an “off the shelf” approach. It may be worth asking who owns the clinic.

The answer is more than likely to be a non-medical entrepreneur.

Like McDonald’s they may well succeed but you can’t wear a burger on your face and get away with it.

The stomach is far more forgiving than the face.  Discerning patients are not seduced by the lure of cheap end corporates with highly indigestible outcomes.